For this project, I collaborated with a client to redesign the logo for their custom and reproduction doors and windows business, Pacific Sash & Door. The goal was to create a refined and professional visual identity that reflects the company’s craftsmanship and reliability. The final design features a detailed line illustration of an arched door, symbolizing the company’s specialty in custom woodwork and vintage reproduction. The bold, serif typography for the business name conveys strength and dependability, while the lighter, modern fonts used for the tagline and contact details create a clean and balanced hierarchy. The monochromatic color scheme ensures versatility across both print and digital platforms, while the overall design maintains a timeless and elegant aesthetic.

Deliverables:

• Logo design in black and white

• High-resolution files for print and web use (EPS, PNG, and JPG formats)

Tools Used:

• Adobe Illustrator

This redesign effectively captures the company’s craftsmanship and establishes a strong, memorable brand identity.