Cheese Please! Food Truck - Branding
Cheese Please! is a gourmet grilled cheese food truck offering playful, indulgent twists on the classic comfort food. The client wanted a brand identity that felt fun, approachable, and mouth-watering, while still maintaining a polished, professional look to stand out in competitive food truck markets.
Goals & Challenges
The main goal of the Cheese Please! Gourmet Food Truck branding was to create a memorable identity that immediately connects with food lovers while balancing a sense of playfulness and gourmet appeal. The brand needed to be fun and approachable for families and kids but also polished enough to attract foodies seeking elevated comfort food. A key challenge was designing a versatile system that could adapt seamlessly across menus, signage, social media, and the food truck itself. Additionally, the visuals had to highlight the indulgent, cheesy nature of the food, using bold typography, cheese-inspired elements, and mouth-watering imagery to stand out in competitive food truck environments.
Concept Development:
Chose “Keep Cheese” (DaFont) for the logo typeface to emphasize playfulness and meltiness.
Paired with clean, legible supporting fonts for menus and marketing materials.
Built a cheese-inspired color palette with bold yellows, oranges, and warm neutrals.
Visual Elements:
Designed 2 graphical icons (melty cheese drips and pulled grilled cheese sandwich).
Created 2 repeating patterns using “cheese please!” and “thank you!” typography.
Selected food photography and created mockups to showcase the identity in real-world settings.
The final identity system captures the fun, cheesy personality of the brand while remaining versatile and professional. The cohesive branding works across print, digital, and environmental applications, helping Cheese Please! stand out in crowded food truck settings.
Skills used: Branding, Typography, Layout Design, Color Theory, Adobe Illustrator, InDesign, Photoshop, Mockups, and Creative Copywriting.
