Project Overview

For this project, I designed a full-color, double-sided tri-fold brochure promoting the Art & Art History Department at Sonoma State University. I began by gathering high-resolution images, brand assets, and text content from the university’s website, ensuring everything aligned with their branding standards. I created three detailed rough sketches to explore different layout options, then built the brochure using Adobe InDesign and a provided template. The design made strategic use of the tri-fold format to guide the reader’s attention across panels and highlight the department’s programs, facilities, and opportunities. After receiving feedback, I refined the layout, typography, and imagery before exporting a print-ready PDF with crop marks. The final brochure was tailored to appeal to prospective students and their families in a clear, engaging, and professional way.